MadeByTalented

MadeByTalented (Julia Gash) - Brochure Design, Packaging design, Prepress & Marketing

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MadeByTalented, later known as 'Julia Gash', was a giftware company specializing in celebrating your store and neighborhood. Artist Julia crafted distinctive and playful 'cityscapes' illustrations. These illustrations were tailored to your company, featuring your business and other specified iconic landmarks. With this information, creative illustrations were produced, forming a sustainable and stylish range of customisable souvenirs.

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This project was a diverse, I worked closely with the artist Julia as her assistant, transforming her ink illustrations into coluorful vector artwork. Afterwards, I edited them to suit a wide range of products. Collaboration with the sales team was crucial, as we delivered the final artwork and mock-ups to clients. Additionally, I liaised with print companies to ensure the correct pre-pressed documents were sent out, covering packaging artwork as well as product artwork for items like tea towels, tote bags, badges, magnets, aprons, notebooks, and pens, among others.

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Creating packaging that adapts easily to various products, including those that are constantly being developed. The packaging needed to be easily customizable for different cityscapes, as multiple variations were being produced simultaneously. This ensured smooth workflow for both the sales team and production

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Other day-to-day jobs whiles looking after the company was to do the social media marketing and website maintenance. The marketing consisted of daily social media posts, about daily life of talented, new creations, customer reposts and trade show updates. E-mail marketing that was sent out mainly do our customer database about new art creations, up coming trade shows and new product lines added.

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