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Wicker Camp - Logo Refresh & Social Media
Wicker Camp stands as one of the UK's oldest and most renowned Muay Thai boxing gyms, boasting a global reputation for nurturing champions. Being an ongoing member and part of its vibrant community, I felt compelled to assist in updating their branding. However, I aimed to preserve the essence of their existing design, which already enjoys excellent recognition.
To achieve this, I revamped the old design by incorporating bold, easy-to-read text and recreated the figure in a vector format. Additionally, I developed a women's variation, acknowledging the gym's success in training female champions. These updates have enabled the creation of high-quality merchandise, signage, and other promotional materials for the gym's future endeavors.
